Garantell – A new, feature rich digital platform to service a fresh digital strategy
Client
Garantell
Team
Dear Friends
Brave Agency
Services
Branding
Lead Generation
UX/UI
Web Design
Live site
Background
Garantell is a family owned business located in Värnamo, in the south of Sweden that develops and manufactures high end wire mesh and wall solutions that are used all across Europe. In order to meet their goals and grow their business they tasked us to rework and reinvigorate their whole digital presence. Something that would get them far ahead of the competition in both digital user experience and content.
Challenge and solution
In order to meet their new business goals, build brand recognition and drive traffic, Garantell needed a new digital platform that could cover all of their digital needs, from CMS to marketing automation and sales. They also needed to start working more with inbound marketing and sales.
Our strategy for Garantell was an inbound marketing-centric approach, using the website as the hub of communications.
We designed the website to optimize form and function with both UX and SEO in mind. To be able to house all of Garantell’s library of products in a way that makes it easy to understand, we created A site structure that is built for a lot of different product categories and sub categories without sacrificing user experience.
We managed to create a structure that is both logical and satisfying to use. We also built a streamlined blogreading-experience that will be ready for Garantell’s new content marketing. The new site uses clever ways to collect user information in form of CTAs and signup forms, enabling the sales team to get warmer leads.
Challenge and solution
In order to meet their new business goals, build brand recognition and drive traffic, Garantell needed a new digital platform that could cover all of their digital needs, from CMS to marketing automation and sales. They also needed to start working more with inbound marketing and sales.
Our strategy for Garantell was an inbound marketing-centric approach, using the website as the hub of communications.
We designed the website to optimize form and function with both UX and SEO in mind. To be able to house all of Garantell’s library of products in a way that makes it easy to understand, we created A site structure that is built for a lot of different product categories and sub categories without sacrificing user experience.
We managed to create a structure that is both logical and satisfying to use. We also built a streamlined blogreading-experience that will be ready for Garantell’s new content marketing. The new site uses clever ways to collect user information in form of CTAs and signup forms, enabling the sales team to get warmer leads.
